Difference Between White Label and Private Label

Private label supplement bottle

If you resell manufactured products under your brand there are two ways to go about this—white labeling and private labeling. People use these two terms interchangeably because they both involve contract manufacturing.

However, the words have distinct differences. Although you end up reselling products using your label, there are differences in limitations and provisions for each kind of labeling. Understanding these dissimilarities can help you decide the right method for your business.

Differences in Definition

White label is the resale of generic products using your label. In other words, you buy a finished product, rebrand, and sell. You have no rights or exclusivity over the final good.

In contrast, a private label allows you to give production specifications. The contracted manufacturer adheres to your list of ingredients or production processes. You own exclusive rights over the final product.

If you want to resell nutritional supplements under your label, you can outsource our services. At Equinox, we manufacture nutraceuticals as white or private labels. When you partner with us, there is no loss taking either type of labeling because of the degree of excellence in our manufacturing process.

We produce quality supplements. By maintaining the highest manufacturing standards, we reduce your workload to conducting extensive marketing to reach more consumers. Either type of labeling is beneficial in the long run—with us on your corner.

Distinctions in Ownership

The white-label product belongs to the contracted manufacturer, not to the reseller. The producer is in charge of the entire production process. For instance, they determine the ingredients, product consistency, colors, smell, texture, and so forth.

The manufacturer produces the goods en-masses and sells the final unbranded output to different resellers. A reseller can only repackage the product and sell it as their own.

However, the reseller cannot:

  • Restrain the manufacturer from selling the product to other retailers.
  • Give opinions about the product contents.
  • Patent the product as their own.
  • Modify the product or create unique variations.

On the other hand, private label products belong to the private label company. The manufacturer oversees the manufacturing process. The private label company has veto rights over the production process.

The manufacturer cannot:

  • Sell the products to other retailers.
  • Include preferences on contents, ingredients, or characteristics of the product.
  • Make decisions regarding the product without consulting the private label company.

Differences in Product Uniqueness

For white labeling, the product is generic. Many competing resellers sell the same product with different branding. However, there is nothing special about the product apart from the packaging.

At Equinox Nutraceuticals, we also provide quality packaging services. Since packaging is among the characteristics that distinguish your product, capitalizing on it is a wise move.

Additionally, your marketing skills come in handy when selling white label products. Ultimately, your clients choose you because they are loyal to your brand. Therefore, invest in marketing the product.

When it comes to uniqueness, private labeling gets the upper hand. We manufacture private label supplements using your specifications. We may offer advice or recommendations, but ultimately you provide the direction.

The final output is unique to your brand. Anybody reselling the product must use your label. Thus, the private label lets you sell your invention without the burden of manufacturing.

Variations in Pricing

When it comes to costs, white-label production takes the upper hand. It is much cheaper to purchase and resell white-label goods. The manufacturer explains the features, contents, and manufacturing process. You decide if this is good for your brand, make purchases, brand the output, and sell.

There are no deliberations on the manufacturing process. The product does not require additional tests or fine-tuning because it is already a finished good. Thus, costs are straightforward.

In contrast, private labels are more pricey because of the work that goes into research and development. The raw materials need testing to analyze if they perform the specified functions or work together. Lab work is also necessary to examine allergies or other bodily reactions. There is also testing for product stability and cohesion of ingredients.

Your product is new. Therefore, we must analyze the formulation. In the nutraceutical industry, a product can quickly become harmful with the wrong concentrations, list of ingredients, and content combination. We test, produce samples, and present them to you for approval before manufacturing.

A white label product has the advantage of already being in existence. The good is already in use. However, your private label good is unknown. The manufacturer’s lab work is the first to discover its use. The production costs increase because of the additional work.

Contact Us for Contract Manufacturing

Regardless of the type of labeling you choose, the quality of the product depends on the contracted manufacturer. At Equinox Nutraceuticals, we are experts at producing nutritional supplements. We have a fully-fitted lab, top-quality equipment, and a vetted team to ensure quality throughout the stages of production.

Our experience and knowledge in the market have given us a clear understanding of consumer needs. Therefore, our white label products are equally on demand. Our clients trust us to manufacture outstanding products from their formulations. We also provide packaging and after-sale services so that you can focus exclusively on marketing.

Partner with us today to expand your product line through white or private labels. Call us for consultations or a free quote at (877) 310-1800.